SJM & Co., is based on my Aunt's delicious chowder recipes - a hit at family dinners. Collaborating with a fellow student, Christopher Glickman, we produced a brand for the famous family chowder including a logo, colour pallet, and typefaces. With these elements in place, labels for three chowder vessels were created with a refined, eye catching design.
My focus was to design the logo. SJM & Co. derived from my Aunt's initials and a nod to our whole family. The anchor icon brings together the concept of family and food. To keep consistency throughout the brand, I imitated the typeface as I constructed the logo.
Brand: Logo, user guide, by Gabriela Packaging: Lettering, labels, by Christopher