SJM & Co: Student Project

SJM & Co., is based on my Aunt's delicious chowder recipes - a hit at family dinners. Collaborating with a fellow student, Christopher Glickman, we produced a brand for the famous family chowder including a logo, colour pallet, and typefaces. With these elements in place, labels for three chowder vessels were created with a refined, eye catching design.

My focus was to design the logo. SJM & Co. derived from my Aunt's initials and a nod to our whole family. The anchor icon brings together the concept of family and food. To keep consistency throughout the brand, I imitated the typeface as I constructed the logo.

Brand: Logo, user guide, by Gabriela
Packaging: Lettering, labels, by Christopher

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User Guide

User Guide

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