Red Cat Records: Student Project

Red Cat Records is a music staple in the Vancouver indie scene. For over a decade, Red Cat, owned and operated by musicians, is known for their product knowledge and superior customer service. Built on their strong customer relationships, Red Cat Records wants to include their community and expand their brand. I devised a well orchestrated advertising campaign fuelled by interactivity. My campaign creates more accessibility to the Red Cat culture and generates a cutting-edge buzz.

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